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For most successful organisations, the customers comes first. PMRB helps organisations in designing their strategies and decision making process as per consumer’s requirement. Our consumer market research and insight gives unbiased opinion of the customers to lay the foundation of any new step. Our goal is to increase the success rates of product or services. Consumer research try to understand the consumer decision making process which turn brands into the category winners.
Customer segmentation research
Usage and awareness (U&A) research
Customer satisfaction survey
"A small fraction in increase in Customer Loyalty can increase Companies Profits by many folds." To understand the customer is the key to progress the brand. PMRB has expertise in conducting the customer satisfaction surveys and customer loyalty analysis. Customer satisfaction surveys by PMRB derived by the following factors:
Case studies - Customer satisfaction survey:
Consumer perception research
Concept and product testing research
Advertising research at PMRB
For any company it is important to know that how effective your advertising and brand communications are? Specialist researchers from PMRB helps companies or individuals to develop the effective advertising and other marketing communications.PMRB advertising research includes:
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Brand research by PMRB
World’s most successful brands are those that connect with consumers at an individual or personal level. PMRB excels to find out how the consumers are connected with the brands, consciously and subconsciously. PMRB helps clients to understand branding strategies for any products and services. Our brand research includes:
Case studies –Brand research:
New product development (NPD) research
PMRB research believes in creating new ideas for success of our clients. Our exhaustive research among consumers make sure to come up with great innovative ideas for new product development. Some of our NPD research services includes:
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Product naming or renaming research
Product/service pricing research
Packaging research – Pack types or pack size
PMRB strongly believes that ant company can enhance sales is packaging, designs are unique and high quality. Packaging design and communications are crucial at the point of purchase. We researchers are finding the new ways to do the packaging and communications by taking the in-depth briefs from the consumers. Even is smallest things like bottle cap or size of packets can have huge impacts on the sales of any product.
Case studies –Packaging research:
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